Database of RDP 2007-2013 project examples

Project title: Tastes of Narva-Jõesuu
MEASURE: Leader
Measure name: Leader measure
Theme: trainings/ local food
Keywords: local food
Start year: 2010
Local action group: LAG Partnership of North- East Coast
Name of the beneficiary: City Administration of Narva-Jõesuu
Sum of support: 4 173 EUR
Backround of the project: The idea for the book came from Andres Noormägi, the major of Narva-Jõesuu, who in turn got the idea from the Finnish – a nationality who are really good role models especially in sphere of tourism. “Research has shown that 1/3 of tourism is comprised of accommodation, another 1/3, the event or the action, and, surprise-surprise, 40% of the whole tourism sector is related to food. So the tourist, who visits our town or county, usually remembers much about the flavours he/she experienced here. And this is the sphere where we have a lot to do.”
Main activities: Compiling and publishing the book "Flavours of Narva-Jõesuu"
Experiences/lessons learned: Tiiu Toom says that her biggest discoveries while compiling the book were also related to lamprey. For example, the former factory at Narva Jõesuu of Viru Rand is now active under the name Kirderand Ltd. It roasts lampreys on charcoal in big brick ovens, using the wisdom of historic recipes. Visiting and photographing local restaurants showed that almost every place offers local lamprey.
Additional information about the project: 20.04.2012 - presentation in Rural fair - http://www.maainfo.ee/public/files/Esitlus_Narva_Joesuu_maitsed_MAAMESS.pdf

Story in the brochure "LEADER - for local food!" - http://www.maainfo.ee/data/trykis/Kohalik_Toit_2012_veebi_bookm.pdf
Contact person : Tiiu Toom
County: Ida-Viru county
Project inserted into database: 2012-04-03

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