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Database of relevant RDP project examples

   

Project title: Kärdla Cafeteria Days
MEASURE: Leader
Measure name: Leader measure - Measure 5: Placemarketing support
Theme: cooperation
Keywords: small entreprneurship, tourism
Start year: 2009
Local action group: LAG Hiiumaa Cooperation Network
Name of the beneficiary: Hiiumaa Tourism Association
Homepage: http://www.hiiumaa.ee/koostookogu
Sum of support: 98 883 EEK (6 319 EUR)
Backround of the project: The history of Kärdla as a settlement and town (since 1938) is related with milled cloth fabric, established in 1830, which grew and developed with the city. The modern living-style brought along some urban manners which were quite strange in usually quite agricultural Hiiumaa Island. One odd habit was drinking the coffee - the tradition was rooted in 1860 by a wife of a French waistband crafter named madam Briancourt. Nobody hadn't seen or drunk this currently very popular, but this time weird drink before. This is the story how inhabitants of Kärdla got their nickname - coffee bota.

The event which has been held for 5 times already, has gained enormous popularity in the island, in Estonia and in other countries near Baltic Sea. Kärdla Cafe Days is this unique innovation which is located in all over the town to celebrate the title of coffee bota.

The August starts with the Cafe Days in Kärdla town! It is a special day when all these different cafes are opened in yards, gardens, harbour, museum and even on the grass... in 15 different places in total! Every cafe is different, but one thing is still common for all of them - they are just right places to spend a cosy and nice day.
Objectives of the project: Enlargement of tourism attractiveness and capacity of Kärdla through regular events.
Main activities: Printing Kärdla cafeteria days advertisements and posters. Making a DVD and video-recording about Kärdla cafeteria days. Participating in Kärdla cafeteria expert-group. Renting sound- and light technique. Project managing of Kärdla cafeteria days. Renting rooms and presentation technique for Kärdla cafeteria days seminar. Advertisements in newspapers, internet. Translating all necessary texts. Making a presentation about culture in Kärdla cafeteria days. Renting a tent and furniture. Styling Kärdla cafeteria days.
Output and results indicators: The results of the project (in 2008, 2009, 2010 and 2011):

- 60+ cafes
- 8 trainings for 200 participants about management with cafes, hygiene, cooking, honest marketing, drinking coffee and about the history of Kärdla town etc
- 4 conclusion seminars
- 3 video-films
- Developing the website - http://www.15kohvikut.ee/
- Printing and distributing the brochures
- Creating and developing the format of Cafe Days
- The number of Cade Days visitors have grown with every year - up to 5000-6000 people (for example Kärdla has 3500 inhabitants)
Additional information about the project: Article from "Maaleht", 06.08.2009 http://www.maaleht.ee/news/uudised/elu/kohvilahkrid-votsid-leaderi-toel-kardlas-voimu.d?id=24962781
Contact person : Reet Kokovkin
County: Hiiu County
Project inserted into database: 2009-08-28

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