Project title: | Internet marketing for entrepreneurs in rural areas |
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MEASURE: | Leader |
Measure name: | Leader measure |
Theme: | entrepreneurship |
Keywords: | marketing |
Start year: | 2009 |
Local action group: | LAG Development Center |
Name of the beneficiary: | NGO Local Development Support Structure |
Homepage: | http://www.InternetiturundusLeader.ee |
Sum of support: | 9 160 EUR |
Backround of the project: | NGO Local Development Support Structure developed a special training programme to raise competitiveness for rural areas entrepreneurs and for their organisations. Actioning area: Tapa, Ambla, Kadrina, Vihula ja Kuusalu parish and Loksa city. |
Objectives of the project: | To raise rural entrepreneurs acknowledge and skills about internet marketing. |
Main activities: | A seminar about necessity of internet marketing and trainings about internet marketing and creating a home-page. Organising home-page and internet marketing training for small entrepreneurs. Compiling a rapport about current situation of their home-page and internet marketing. The seminar participants made many proposals to entrepreneurs of their area about how to develop common-actioning in internet. |
Output and results indicators: | The actioning area of Development centre contains about 1000 small entrepreneurships. About 10% of them received benefit from it and there is a need for a follow-up training. |
Experiences/lessons learned: | You need to pick the right season and plenty of time to carry out a training. Marketing in Internet is a new sphere. Active entrepreneurs were very interested on current theme. |
Additional information about the project: | 2011-01-26 - Presentation: http://www.maainfo.ee/public/files/05_EE_Internet_Marketing-2011-01-26.pdf 2010-07-21 - Presentation in Leader action groups Summer Seminar: http://www.maainfo.ee/public/files/Microsoft%20PowerPoint%20-%20Internetiturunduse%20ja%20kodulehe%20koolitusprojekt.pdf Extract from Leader Summerseminar print about the exapmle July 2010 - http://www.maainfo.ee/public/files/2010.07.21_Leader_suveseminar_naide_internetiturundus_Info_bukletis.pdf Article in Estonian newspaper "Virumaa teataja", 11.03.2010 - http://maainfo.ee/index.php?article_id=160&page=3452&action=article& Newspaper "Leader Information nr.7 (Development Centre)", 26.07.2010: http://maainfo.ee/index.php?article_id=691&page=3452&action=article& |
Contact person : | Merlis Jusupov |
County: | Lääne-Viru county |
Project inserted into database: | 2010-08-27 |