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Database of relevant RDP project examples

   

Project title: Onion Road
MEASURE: Leader
Measure name: Leader measure
Theme: Cooperation
Keywords: Marketing, development planning, tourism
Start year: 2009
Local action group: LAG Tartu Development Association
Name of the beneficiary: NGO Onion Road
Homepage: http://www.sibulatee.ee/
Sum of support: 20 221 euros (for 4 projects)
Backround of the project: Onion Road comprises friendly existing three cultures and two nationalities near Peipsi lake. Onion Road is a network of Peipsi tourism-entrepreneurs, which aim is to present mystical and multicultural area called Peipsiveere. Onion Road wants to offer good experiences to visitors, through cooperation and different joint projects – together you can be stronger and offer much more than acting alone. Onion Road includes 21 offers of tourism-services, who are acting together since autumn, 2010. There is an opportunity to visit museums and churches, to enjoy Peipsi lake, to make handicraft, to fish, to sport, to spend time in nature, to taste local food and to take a good nap.
Objectives of the project: The main aim of this project is to common-marketing of the area and developing the cooperation between entrepreneurs, to create a tourism-entrepreneurs network of Peipsiveere. Raising the notoriety of Peipsiveere as a tourism-destination in local and foreign markets through marketing and promotion activities. To create a tourism route of Onion Road.
Main activities: Creating a common homepage, organising round-tables and trainings, participating in fairs and study trips and compiling different info- and advertising materials.
Output and results indicators: For today, the Onion Road collocates 21 entrepreneurs and is working really successfully. Also the good results of this project can be seen by watching the number of tourists and customers and their behavior - customers don't only drive through, but also enjoy the area entirely.

The area is competitiveness and sustainable thanks to inner development, constant leadership and product development.

They created an information channel for the tourists and visitors which includes information about opportunities of spending the spare time.
Experiences/lessons learned: Project leader has said, that there is a lot of work to do to achieve a trust between leaders of the network and entrepreneurs as well as mutual confidence and synergy between entrepreneurs. Keywords are joint activities and consistency. It is important to occasionally get together to discuss problems and exchange experiences, to organize joint events in the area etc.

The learning points that arose from that project are following: first the deadlines were too enthusiastic, some activities are still not finished. Still moving step-by-step gives more certainty and better input to accomplish some actions in a more effective way.
Additional information about the project: Nominee in category of best cooperation project in contest "Notice Leader". Article "Discovery trip on the Estonian loft" in booklet "Notice Leader 2011" - http://maainfo.ee/public/files/MTU_Sibulatee_ENG.pdf

An extract from Leader Summer Seminar Print about the project, July 2010 - http://www.maainfo.ee/public/files/2010.07.21_Leader_suveseminar_naide_Siubulatee_info_bukletist.pdf

Onion Road in Facebook - http://www.facebook.com/sibulatee
Contact person : Triinu Akkermann
County: Tartu county
Project inserted into database: 2010-09-28

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