About the Event
Do you want to diversify your farm operations? Are you interested in, for example, tourism, further processing of farm products, direct sales, environmental management services, machinery contracting, Green Care wellness services?
Welcome to the free webinar on Wednesday, October 14, 2026, 9-11 a.m.!
In the webinar you will get tips on productizing and differentiating your farm's new products and services. You will get ideas for building a farm brand and storytelling, as well as social media content.
The expert speech will be given by Johanna Rinnekari, business expert and coordinator of the ProAgria Eastern Finland/MKN Eastern Finland & Karelia à la carte network. After Johanna's speech, an entrepreneur of a multidisciplinary farm company, for whom productization has been a current issue in his career, will speak. The speaker will be announced later.
The webinar will be recorded and the recording will be available for viewing on the ProAgria Eastern Finland YouTube channel.
The organizer reserves the right to make changes to the event.
The event is organized by the ProAgria Eastern Finland Collaboration for Profitability project, which is co-funded by the EU.